{"id":12034,"date":"2021-08-25T07:26:28","date_gmt":"2021-08-25T07:26:28","guid":{"rendered":"https:\/\/nalu.ro\/about-us\/"},"modified":"2025-02-21T13:19:05","modified_gmt":"2025-02-21T13:19:05","slug":"about-us","status":"publish","type":"page","link":"https:\/\/nalu.ro\/en\/about-us\/","title":{"rendered":"Our story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1661859699693{margin-bottom: 30px !important;}&#8221; woodmart_css_id=&#8221;630df76a36754&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MzBkZjc2YTM2NzU0Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnsibWFyZ2luLWJvdHRvbSI6IjEwIn0sIm1vYmlsZSI6e319fQ==&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-lg-6&#8243; woodmart_css_id=&#8221;630df61cde26b&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MzBkZjYxY2RlMjZiIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;]\t\t<div id=\"gallery_708\" class=\"wd-images-gallery wd-wpb wd-rs-668ea5e9514d3 vc_custom_1720624719156\" style=\"--wd-justify-content:center;--wd-align-items:center;\">\n\t\t\t\n\t\t\t<div class=\" wd-grid-g\" style=\"--wd-col-lg:2;--wd-col-md:2;--wd-col-sm:1;--wd-gap-lg:20px;--wd-gap-sm:10px;\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-col\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-scaled.jpg\" class=\"wd-gallery-image image-1\" alt=\"\" srcset=\"https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-scaled.jpg 1707w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-200x300.jpg 200w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-1200x1800.jpg 1200w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-768x1152.jpg 768w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-1024x1536.jpg 1024w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-1365x2048.jpg 1365w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-430x645.jpg 430w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8359-700x1050.jpg 700w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-col\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-scaled.jpg\" class=\"wd-gallery-image image-2\" alt=\"\" srcset=\"https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-scaled.jpg 1707w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-200x300.jpg 200w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-1200x1800.jpg 1200w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-768x1152.jpg 768w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-1024x1536.jpg 1024w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-1365x2048.jpg 1365w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-430x645.jpg 430w, https:\/\/nalu.ro\/wp-content\/uploads\/2024\/07\/IMG_8388-700x1050.jpg 700w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t[\/vc_column][vc_column offset=&#8221;vc_col-lg-6&#8243; woodmart_css_id=&#8221;630df6239bd04&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MzBkZjYyMzliZDA0Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;]\n\t\t<div id=\"wd-67b87833d3bde\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67b87833d3bde wd-title-color-default wd-title-style-default text-left vc_custom_1740142653021 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-l\" >About NALU<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-67b877f8baefb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67b877f8baefb text-left \">\n\t\t\t<p class=\"p1\">Founded in 2015, NALU is more than just an underwear brand.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">It&#8217;s a celebration of femininity, by women, for women.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">We believe that style and comfort should go hand in hand and that every woman deserves to feel comfortable and confident from the first layer she puts on her skin.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">From our feminine designs to responsible manufacturing, every aspect of NALU is created with care, attention and respect for our customers.<\/p>\n<p class=\"p1\">Since 2024, NALU is under the creative direction of Georgiana Ciceo, founder of MONOM and Monom the Concept Store.<span class=\"Apple-converted-space\"> <\/span><\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1740143321265{border-bottom-width: 10px !important;}&#8221; woodmart_css_id=&#8221;67b87ad2926d3&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2N2I4N2FkMjkyNmQzIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column css=&#8221;.vc_custom_1635941916400{margin-bottom: 35px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243; woodmart_css_id=&#8221;61827e184ed94&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MTgyN2UxODRlZDk0Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221;]\n\t\t<div id=\"wd-67b879a609cfc\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67b879a609cfc wd-title-color-default wd-title-style-default text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight-500 wd-fontsize-l\" >Local production. Limited editions<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-67b879c99e7e2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67b879c99e7e2 text-left \">\n\t\t\t<p class=\"p1\">We are proud to say that every NALU product is made to the highest ethical standards. Our brand carefully develops each model in collaboration with the professionals we work with.<\/p>\n<p class=\"p1\">We have partnered with manufacturers in Transylvania, who employ local labor (lingerie factories, knitwear factories, as well as small workshops where we produce the loungewear series) with whom we work closely, ensuring that our production process respects human rights, offers fair working conditions and adheres to environmental standards.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-67b879e19d5d0\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67b879e19d5d0 text-left \">\n\t\t\t<p class=\"p1\">We don&#8217;t work with large stocks, so please be patient for restocking and watch out for limited edition collections &#8211; some of these are made from deadstock materials that will never be available again (or not in the same form).<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243; woodmart_css_id=&#8221;61827df06d5b8&#8243; 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mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-lg-6&#8243; woodmart_css_id=&#8221;630df850d67a1&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MzBkZjg1MGQ2N2ExIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][vc_single_image image=&#8221;23447&#8243; img_size=&#8221;600*600&#8243; css=&#8221;&#8221; parallax_scroll=&#8221;no&#8221; woodmart_inline=&#8221;no&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-6&#8243; woodmart_css_id=&#8221;630df6ac333b1&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MzBkZjZhYzMzM2IxIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;]\n\t\t<div id=\"wd-67b87b26ecf1f\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67b87b26ecf1f wd-title-color-default wd-title-style-default text-left vc_custom_1740143403213 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-l\" >Attention to detail<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-67b87b0bda042\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67b87b0bda042 text-left \">\n\t\t\t<p class=\"p1\">At NALU, we understand that true comfort comes from the good feeling you get from what you wear, but also from the way it&#8217;s designed and created. That&#8217;s why we create pieces that not only fit perfectly and feel great, but are also in line with our values.<\/p>\n<p class=\"p1\">Each piece is carefully crafted for the best fit and comfort, using removable lightweight cups, adjustable straps, multiple rows of staples, so that each piece of lingerie becomes as much as possible &#8220;yours&#8221;, matching you and your body shape.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-67b87b4761fcb\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67b87b4761fcb wd-title-color-default wd-title-style-default text-left vc_custom_1740143436202 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-l\" >Attention to quality<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-67b87b7bc0b29\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67b87b7bc0b29 text-left \">\n\t\t\t<p class=\"p1\">Born out of a desire to create lingerie that truly understands and responds to the needs of the female body, our products are meticulously crafted by true professionals from durable materials. Our products are made from OEKO-Tex certified GOTS organic cotton, 100% merino wool, recycled polyamide or premium deadstock polyamide. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Also, our packaging is made from 100% recycled paper, we pay attention to the carbon footprint that our activity creates and we are constantly trying to streamline our activity in order to be as environmentally responsible as possible.<span class=\"Apple-converted-space\"> <\/span><\/p>\n\t\t<\/div>\n\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1661859699693{margin-bottom: 30px !important;}&#8221; woodmart_css_id=&#8221;630df76a36754&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MzBkZjc2YTM2NzU0Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnsibWFyZ2luLWJvdHRvbSI6IjEwIn0sIm1vYmlsZSI6e319fQ==&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column offset=&#8221;vc_col-lg-6&#8243; woodmart_css_id=&#8221;630df61cde26b&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12034","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nalu.ro\/en\/wp-json\/wp\/v2\/pages\/12034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nalu.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nalu.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nalu.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nalu.ro\/en\/wp-json\/wp\/v2\/comments?post=12034"}],"version-history":[{"count":0,"href":"https:\/\/nalu.ro\/en\/wp-json\/wp\/v2\/pages\/12034\/revisions"}],"wp:attachment":[{"href":"https:\/\/nalu.ro\/en\/wp-json\/wp\/v2\/media?parent=12034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}