About NALU
Founded in 2015, NALU is more than just an underwear brand.
It’s a celebration of femininity, by women, for women.
We believe that style and comfort should go hand in hand and that every woman deserves to feel comfortable and confident from the first layer she puts on her skin.
From our feminine designs to responsible manufacturing, every aspect of NALU is created with care, attention and respect for our customers.
Since 2024, NALU is under the creative direction of Georgiana Ciceo, founder of MONOM and Monom the Concept Store.
Local production. Limited editions
We are proud to say that every NALU product is made to the highest ethical standards. Our brand carefully develops each model in collaboration with the professionals we work with.
We have partnered with manufacturers in Transylvania, who employ local labor (lingerie factories, knitwear factories, as well as small workshops where we produce the loungewear series) with whom we work closely, ensuring that our production process respects human rights, offers fair working conditions and adheres to environmental standards.
We don’t work with large stocks, so please be patient for restocking and watch out for limited edition collections – some of these are made from deadstock materials that will never be available again (or not in the same form).
Attention to detail
At NALU, we understand that true comfort comes from the good feeling you get from what you wear, but also from the way it’s designed and created. That’s why we create pieces that not only fit perfectly and feel great, but are also in line with our values.
Each piece is carefully crafted for the best fit and comfort, using removable lightweight cups, adjustable straps, multiple rows of staples, so that each piece of lingerie becomes as much as possible “yours”, matching you and your body shape.
Attention to quality
Born out of a desire to create lingerie that truly understands and responds to the needs of the female body, our products are meticulously crafted by true professionals from durable materials. Our products are made from OEKO-Tex certified GOTS organic cotton, 100% merino wool, recycled polyamide or premium deadstock polyamide.
Also, our packaging is made from 100% recycled paper, we pay attention to the carbon footprint that our activity creates and we are constantly trying to streamline our activity in order to be as environmentally responsible as possible.