About NALU
Based in 2015, NALU is more than just an underwear brand.
It’s a celebration of women, designed by women.
We believe that comfort and style should go hand in hand, and that every woman deserves to feel confident and empowered from the first layer up.
From our feminine designs to our ethical production, every aspect of NALU is crafted with care, consciousness, and a deep respect for women.
Local production. Limited editions
Our brand carefully develops each model in collaboration with the professionals we partenered with. We don’t work with large stocks, please have patience for re-stocks and pay attention to limited edition series – some of them are made from deadstock fabrics which are never coming back (or not in the same form).
Attention to detail
At NALU, we understand that true beauty comes from feeling good about what you wear and how it’s made. That’s why we create pieces that not only fit perfectly and feel amazing, but also align with our values.
Each piece is crafted with attention to your best fit and comfort, using removable light cups, adjustable straps, multiple rows of hooks, so that each piece of lingerie can become as much „yours” as possible.
Focus on quality
Born from the desire to create underwear that truly understands and caters to the female form, our products are meticulously crafted by true professionals, from durable fabrics.
Ethical Standards
Our commitment to women extends beyond our designs. We’re proud to say that NALU is produced with the highest ethical standards. We’ve partnered with a manufacturer based in Transylvania, in 1996. Our production partner is a member of the Business Social Compliance Initiative (BSCI), ensuring that our production process respects human rights, provides fair labor conditions, and adheres to environmental standards.
